Episode 02: To The Movies Print E-mail
Written by MarzGurl   
Tuesday, 27 October 2009 11:09
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Comments (129)
  • pandorina
    Yay I am first!
    I loved it! You rock as always.
    Thank you

    Oh yeah. And I was happy to see Ponyo do so well. In future maybe the use of
    Fathom event theatre distribution may come into play (like what they did for the
    Bleach 2 movie and the live action Death Note movies, but I am not sure how
    successful they were)
  • BatOtaku13
    well, the fact that evangelion 1.0 was released in one theater may have a lot to
    do with it. i also think piracy had a lot to do with evangelion 1.0 and just
    the fact that it comes out on dvd next month. but good for ponyo.
  • pandorina  - re:
    BatOtaku13 wrote:
    well, the fact that evangelion 1.0 was released in one theater may have a lot to
    do with it. i also think piracy had a lot to do with evangelion 1.0 and just
    the fact that it comes out on dvd next month. but good for ponyo.


    Well it would also help if they had a decent marketing plan. I don't completely
    live under a rock but I was unaware that it had reached theaters domestically.
  • BatOtaku13
    the only reason i knew that was because i'm a diehard eva fan. its just that
    the one screen wasn't even in the same state as me.
  • cyclopse606
    i agree also with the marketing plan. i only knew about the us release of
    evangelion 1.0 on an anime convention's site but it was too little too late when
    i saw the trailer. its premiere happened 2 weeks before.
  • Hamel
    For me it was the dubbing and the distance
    I like Japanese so I am waiting for the blu-ray release for NGE
    and the fact that the nearest theater that had NGE was a 2 hour drive away from
    me didn't help much
  • Titanaman  - What an Industry.
    Not surprising that Ponyo is currently on top of the Miyazaki heap. Hayao-sama,
    since the 80's, has paved such a successful and popular track record that he has
    amassed one of the largest fanbases of anime throughout Japan and the U.S. Even
    though movies like Spirited Away and Princess Mononoke were smash-hit successes
    any of Miyazaki's movies, both old and upcoming, have earned an instant success
    rating even before the movie is released. Much like Pixar's current reputation
    in the U.S. Basically, any Miyazaki movie, even if it turns out bad
    (impossible), will extrapolate in sales as the already sterling popularity of
    his movies have reached a pinnacle of fandom.

    "One can easily assume franchises such as Pokemon and Yu Gi Oh! did so well
    because they already had a long and strong standing fanbase."

    Absolutely correct. Die hard fans of these anime juggernauts that were
    procreated from the 90's and early 2000's are almost guaranteed to flood the box
    office out of pure dedication to their franchise. An immense fandom immediately
    indicates the opening success of movies like the Pokemon series, even if after
    years of exposure they lose they're popularity.

    Evangelion has been steadily declining since the 2000's,in my opinion. Don't
    know why, but one of the most famous ever made seems to be dropping the ball on
    several motion picture releases. Perhaps it's because people know the story so
    well that even if it's written differently people won't care. They're already
    aware of the outcome due to miscellaneous debatable endings procreated by both
    the original TV series, and the movie "End of Evangelion." This also
    builds on your possible theory that piracy affected the exposure of the film,
    leaving fans with little motivation to pony up the dough in theaters.

    "Logically, shouldn't these figures be going up as the years go by?"

    Theoretically, yes. The rapid boom of anime after the 2000's era and its steady
    climb during following years should be an indicator of rising box office notes.
    And as for Akira's superiority of the films of the last decade, that's simple to
    explain. Akira and Ninja Scroll were the very FIRST two anime that introduced
    the very concept to the U.S. Naturally, when media fans got a hold of this
    animation style for the first time, it was an explosion that further promoted
    all the series produced in Japan. Primary features are normally the most
    successful, leading the pack so to speak.

    However, there has ALWAYS been issues with continuity in both themes and
    storylines of individual shows. Basically, it's going back to the old static of
    fans complaining that "Everything's the same." Because of this, fans
    regress back to the classic 90's series that are still today considered the
    undefeated fore-runners. Shows like Cowboy Bebop, Ghost in the Shell, Trigun,
    and so on still remain the old flames in fan's hearts. Hopefully we can see
    more development in movies featuring the more contemporary series gaining
    attention nowadays.

    "Is anime losing it's edge? Do people not want to go to a theater anymore?
    Is it piracy? Or is it a combination of all of these things?"

    In my opinion, yes and no. The bitter truth of the matter is that anime fans
    have been spoiled by an overachieving market from the 90's and 2000's, and as a
    result our expectations have reached often unreachable levels. Many fans have
    become somewhat overly critical of anime features, becoming less impressed by
    what shows are being produced today. Anime has certainly not lost its edge, as
    it's one of the fastest growing media in the entertainment industry since 2006.
    Viewers have just become desensitized, often requiring the very best in order to
    be satisfied.

    I believe that anime is again on the rise, as many successful series and movies,
    such as Miyazaki films like Ponyo, are making new headlines and gathering
    attention. The decline of previous years may have been attributed by many of
    the obstacles you've stated here, but since the medium is so vast and
    far-reaching it's very difficult to analyze any exact causes.

    However, as you said...

    "It's gonna take a little more dedication from those dedicated fans to get
    these rankings up a little bit higher, where they belong."

    Amen to that.

    -Titanaman
  • Fanloser
    And Amen to everything you just said.
  • Cferra
    Excellent commentary! You should make more. I kind of like these editorials
    because they provide an in depth look into Anime.

    Good editorial!
  • Veras
    The answer is all of the above. Fans already know the plot of the Eva movie,
    some of them bother to actually torrent it, and the majority of the fans don't
    want to cough 10 bucks for a movie ticket. I wouldn't blame them.

    I'd also like to put some responsibility on the distributor for not promoting
    the movie well. I mean, we have a movie that should pretty much improve over
    the TV series' shortcomings, but don't rely on the fanbase to bother. I have
    not seen any trailer or TV spot for the movie, and the only reason I've learned
    of funimation acquiring the rights was because of UNT's Anime Club holding an
    exclusive screening. Funimation needed to branch out and market that movie to
    the general audiences and put it in more theaters. They won't go anywhere by
    playing it safe.

    Disney had the right idea, but they should have put more effort to it.
  • Vect  - Huh...
    I wasn't aware that Eva 1.0 was already showing in theaters here. Then again I'm
    not actually a massive fan of the series (don't hate it, just don't especially
    care too much for it though it is a subject that'll lead straight to a Flame War
    in my opinion). I'll take it that it's not doing so hot since everyone who would
    watch it either watched the Japanese version and don't care enough to see the
    Theatrical version (dubs suck lol mentality might be there) or just straight up
    pirated the damned thing.
  • AnimeAdam
    Is that a Blue Dragon Poster in the background?
  • MarzGurl
    Yep, got it at the Tokyo International Anime Fair last year.
  • brujah723
    The first pokemon movie made 86 million dollars at box office btw, which is very
    impressive, but regardless good stuff.
  • Carbacs
    no anime and no money
    make carbacs loose his....lonie???? i dont know XD


    god u are so geeky!!!and for that i love you so very mas que la reshusha!!!!
  • OgawaBurukku
    Er... It's not "GEE-BLEE" it's "JEE-BLEE"... :D

    I didn't like this video nearly as much as your last. Why are Pokemon and
    Yuugioh ahead of other anime movies in terms of box office sales? Simple-- many
    of the fans of Pokemon are just regular kids who don't watch anime, except for
    Pokemon, which they might not even realize is anime. They also had a much much
    wider release than the other movies-- even Miyazaki movies have a fairly limited
    release (well, perhaps that has changed since I moved to Japan).

    A reason Evangelion might not have been "worth" seeing in theaters is
    because it's not that ground breaking. I saw it in theaters a few years ago, but
    I remember thinking "I'm just watching the TV show again". This new
    movie that came out in early summer is more likely to bring in better crowds,
    since it's almost entirely new material.

    My guess is promotion is always going to be the reason anime films won't do as
    well. Pokemon movies got promoted way better than Miyazaki movies, and even
    without doing much promotion, what kid doesn't know what Pikachu is? But most
    people probably don't know what a Ponyo is, aside from anime fans.

    You said so yourself in the last review that compared to other genres, anime
    still doesn't have as many hardcore fans as, say, sci-fi movie fans or action
    movie fans. Even if an entire anime fan club at some college went to the movies,
    that would still only be like 40 people.

    Here in Japan the sales for anime movies are pretty good. Eva was the number one
    movie for a while, and was in theaters longer than "Wolverine" and
    "Hachi" were. It had a good run, and when I saw it several weeks AFTER
    it premiered it was still a full theater. But it had really good promotion and
    it's a very familiar franchise here. The Pokemon movie of the year is always one
    of the year-end top grossing pictures. So even if it doesn't always do well
    internationally, anime can still pull in audiences here.
  • MarzGurl
    Well, the news I discuss is for an American audience, and therefor covers
    American issues... seeing as I'm American and can't speak for the rest of the
    world. I would highly expect Eva to do well in Japan.
  • OgawaBurukku
    Yeah, I know you're talking about American audiences. I'm comparing an American
    release with a Japanese release, showing this is what happens when something is
    1. a familiar franchise for even the most uninformed audiences and 2. is
    actually promoted. Since American audiences don't get properly informed (seems
    most fans didn't even know there was a special screening of the Eva movie), most
    movies don't bring in much or end up getting direct-to-video releases. BUT since
    many do well in Japan, it's not like it's the end of anime movies or anything.

    I highly doubt the main reason people don't see an anime movie released in
    theaters is because of streamloading, as most fans would agree the movie
    experience of watching anime is worth the ticket price, and I doubt online
    viewing has any real effect onticket sales. It's just that this is what happens
    with a niche market. Nothing surprising here.
  • Adama Geist  - My 2 cents.
    As an anime fan, I can honestly say that free internet viewing opportunities had
    nothing to do with my missing the new Eva and the new Miyazaki films. Because,
    to be completely truthful... I had no idea that they were even coming out.

    The fact is, over the past ten years, anime has become a Niche market. It's
    always been somewhat of a private world in America in the first place, but over
    the years that's only gotten worse as certain series have become popular among
    kids.

    As those series have become larger, it seems that many parts of the fandom have
    started curling in on themselves. While it's good that there are fandom-based
    magazines to read, I for one have felt like they left me behind five years ago,
    and I was one of the poor sods who paid 17-18 dollars back when I was a teenager
    to get slim volumes of Mermaid's Scar or Ranma 1/2.

    The idea that pirating is to blame is honestly a copout that many people are
    using to explain the diminished desire of people to go to theaters to see a
    movie, when the reality is that for the price of two movie tickets, you can
    easily buy the DVD and watch it any time that you want to at home. The
    experience is not the same, but the value is one that's sometimes far offset by
    the freedom of home ownership.

    Anime suffers from the secondary issue that people just don't know that it's
    coming out, UNLESS they're up to date on things. If you're not keeping track of
    the fandom, if you're just a casual fan, by the time you learned it came out in
    theaters, it's already a DVD release for you to pick up anyway. Advertisement is
    what's needed. People need to be aware of these films, and they need to be sold
    as what KIND of a movie they are, not just that they're an anime, or it'll never
    reach the full spread of a US audience.

    (Oh, as a footnote, as I won't be looking at the boards again for a few hours,
    when I say that the fan magazines left me behind, it's in that they're talking
    about series being released in japan, that noone will see for another year or
    so, or talking endlessly about what happened recently in one show or another.
    These days, I have the tendency to look upon things like Newtype as the
    equivalent of US Magazine. Gushing over celebrities.)
  • Crosshair
    Yeah "Your(Not)Alone" never came by my town which is odd since most
    anime films come by.
    Also another reason why (YNA) didn't get fans in is because the film is just a
    re-telling of the series. Most fans probably already own the series on DVD. I
    agree that piracy also has a lot to do with it.
  • MerlintheSage
    Well I agree with alot of what has been said. Also people need to take into
    account Eva's past releases. It is a good story, defently earns the title of I
    never want to be him. But it is one that isn't one to watch a rehash of it. Also
    it is the genre it is, end of the world, there can only be so many times you can
    tell the same story once.
    Oh and why Ghost in the Shell does so well 2nd gig was good and wasn't a
    retelling and how it was written it made you want to see more and more. I can
    tell you I was excited to see the Gits movie. And it was actualy advertised and
    even advertised alot in the anime rings.

    Interestingly enough I never actualy knew about this movie was even being made,
    Eva 1.0.

    And actualy the biggest reason is and by biggest I mean there is no reason
    higher people are either watching the movie release in japan, subbed of course
    but before they release in america. Or even more of a reason people just wait
    till the dvd release here in america most anime movies that come to america go
    straight to dvd.

    Here compare the stats from the sales of Eva 1.0 to the dvd sales of Resident
    Evil Degeneration, I picked this title cause I know alot of people bought it, I
    bet Degeneration did really good even though I can tell you about as much sales
    there were for the dvd that many people rented it and even more pirated it. I
    can easily estimate 3 times as many people pirated it as people that bought it
    and that is being very mild.

    But the anime craze in america has died some but there are alot of shows that
    are coming to america that people are watching or are watching episodes as they
    air from japan. To behonest I rather watch a anime as it airs in japan while it
    is subbed then to wait and buy the dvd and watched it dubbed. I don't like most
    dubs.

    Right now it actualy feels weird to me cause the first time in a long time I am
    only watching like 2 animes a week that are currently airing. I usely watch 6
    airing shows a week if not more. About a last year I was watching 10+ at once.
    Yes I am a anime addict. And I can't wait for my favorite animes to start there
    next season.
  • sombrafox
    I am glad Miyazaki movies are doing well. I wonder if it is the fact that Roger
    Ebert likes Miyazaki movies has anything to do with it. :cheer:
  • otakudan
    the answer is piracy. a few days after the evangelion 1.0 was released in
    theaters in japan, it was on the net. people prefer downloading or streaming
    whatever they want for free instead of going out to get it.
  • Divock
    Agh, I wonder if I should feel bad for contributing movie ticket sales to those
    three pokemon movies. I mean...they aren't exactly high art.


    Nah...


  • SpazzMaster
    This is a good series! Keep it going.
  • Daikun
    I can think of two reasons why the Evangelion movie did so poorly.

    1) It's a retelling of a retelling of a retelling of a retelling of a retelling
    of a retelling of a retelling of a retelling of an anime series that has been
    revised numerous times over the past 15 years to the point where audiences would
    be sick of it by now.

    2) Evangelion 1.0 is just a retelling of episodes one through six; thus, it's
    not original. When you make a movie for an anime series, don't just condense the
    whole series into a movie or series of movies, because if you've already seen
    the whole series, you'll get nothing out of watching these movies. Make it a
    sequel, make it a side-story, anything to make it stand out. Fans of the series
    will see no need to head to the theater just to watch a shortened version of
    what they already know.
  • Bladebrent  - Evangelion
    My guess is why its not doing as well is because A. not everyone knows what
    Evangelion is, I barely know except that it has a good opening apparently and B.
    The poster makes it look like a rip off of transformers.
  • SMcCall64
    A group of friends and I saw Ponyo opening weekend at a local theater. It was my
    first Miyazaki film and I enjoyed it a lot, but we didn't expect it to have as
    much longevity in the box office as most movies due to piracy and because most
    Americans think anime is too weird for them.

    I am disappointed with how Eva performed. I felt Funimation could have done a
    lot better if they gave it an actual marketing campaign and advertised it as a
    drama rather than an anime.

    You know what, I think that might be a factor for anime movies: they're being
    advertised as "anime" rather than as part of a larger genre like fantasy
    or action and therefore limiting their audience to mostly anime fans. I mean, my
    first anime series was "Shin Chan" and I was interested in it because
    Adult Swim's commercials made it look like a comedy as opposed to something just
    for anime fans.
  • KannaLilly
    I'll go see Ponyo if it's still playing... I just haven't had a chance. I saw
    both Death Note movies in theater, even though they were showing at midnight one
    night only... ugh... (Sure, they were live action, but based on a manga...) And
    though I didn't see the Bleach movie in theaters, that's because I'd seen the
    Bleach movie once before, and it kinda sucked... I just wish more anime than
    Naruto and Bleach had the popularity to go for theater release.
  • NoahClue22  - Nailed it!
    You know what Marzgurl? I think you've finally hit your stride.

    Noting your various videos over the year, there hasn't really been anything to
    stand out as your signature style or focus. While everything's definitely been
    enjoyable, the variety has seemed like a journey to figure out what to do with
    your name on the site.

    And now, I think we're zeroing in. You make an AWESOME editorial reviewer. I got
    sucked in from the first second (despite the fact that I'm not an anime fan),
    you've blown my mind with the level of research, and the image editing really
    compliments the subject.

    But most prominantly, your voice is spectacular. Speaking from a VA viewpoint,
    you're energetic, recognizable, and really engaging throughout the entire
    commentary. And it sounds really natural too, making your performance all the
    more credible. To me, THAT perfected this style.

    I fully approve of your progress thus far, and expect to see some great material
    in the future. Though not a watcher of anime at all (unless Avatar counts), I
    can always appreciate great editorial work, and the satisfaciton of finally
    seeing Marzgurl find a place to plant her feet.
  • penguintruth
    It might help if anime movies were actually shown in more than a handful of
    theaters in the U.S., for one.



    Also, I might add that once anime was sort of a trendy "art house" type
    of thing to many, and they would go to a theater to watch them because nobody
    else was doing it. Anime fans will see anime if its good, but a lot of these
    folks who only saw anime because it was rare have since moved onto other things.


  • Siahtam
    I live next to that theater with evangelion, I am a huge anime fan, I do-not
    like evangelion and walking in on a scene of it it looked about as engaging as
    loves scenes from "twilight" spliced together with action scenes from
    "starship troopers".

    :X



    they didn't think cinematically in scope, and only the robots looked new, hell,
    I thought it was going to be a lame clip show like the "death and
    rebirth" evangelion film. Its an overblown series and it was barely
    advertised (relatively speaking) :whistle:
  • Sonicrose
    Another nice editorial ^^ I'm sad to say that I am not an EVA fan, so I wouldn't
    go and watch the movie anyway, though I did shell out for a ticket to see Ponyo
    with a friend.

    I still think that Howl's Moving Castle is my favorite of his works though.
    There is something to be said for Miyazaki's fame being a factor, and he's
    backed by Disney here in the US. Basically, they have the biggest marketing team
    and longest following.

    Part of the thing about Anime is it's flavor, and it has a LOT of flavors. I
    sometimes don't know what flavor to chose, or how to even describe an anime some
    times. With miyazaki works it's very hard to say something about it.

    It's both an adventure and a non-adventure. Much of the picture is the
    characters and how they interact, and they often go on journeys without going
    very far at all really.

    What strikes me about Anime is the pacing. You can have moments of intense
    action or drama punctuated by silence. Where in an American cartoon, someone
    might put on a jacket, the same scene in a Japanese film would have the
    character fidget with the collar and make sure it fits right, maybe even look
    over their shoulder like a real person might in order to make sure everything's
    okay. It's those little details that make you really identify with the
    characters, see their little quirks and glimpses of normal life, that make you
    fall in love with them.

    Part of the thing about Theatrical Anime is... it doesn't get a lot of press
    outside Anime circles. While we know in an instant what's up through websites
    and magazines about what Anime is coming out in theaters, there's a ton of
    people, the unconvinced mass, that don't understand or know or want to invest in
    it.

    Of course, money does have its' place in things. With each success, like Ponyo,
    we might eventually get a larger, paying fanbase, which will help Animé grow
    with us. And that would be completely cool. Part of what we like about Anime is
    its' smarter take on animation, the fact it doesn't condescend to us, but grow
    with us.

    As a former Sailor Moon fan, I enjoyed the fact that Serena became more reliable
    and less whiny as the series progressed. And one thing for sure is that even
    when you're a little kid watching these things... you're growing too. The
    progression and pacing of Anime seems to like to keep up with you.

    Hopefully we see more widespread releases and advertising for future releases.
    And... as nice as watching a movie at home is, there is a nice feeling with a
    visit to the theater. Also....

    At least here, a lot of the local cinemas have a special discount day where all
    tickets are $6 (all day an that includes the 3D movies. Never hurts to ask!).
    Even for a recession, you can get something for your money.
  • ZhaneX
    The Eureka Seven movie?

    Where?! Damn it I want to see that, but I've hardly seen 2 ads for it...that,
    and nothing ever comes to Canada...nothing. And there's hardly any stores that
    sell alot of decent anime...I have to wait year round for an anime convention in
    August to get stuff.

    Last August, I spent $300 on various things.

    Got myself the entire Outlaw Star series.
  • tiggerpete
    I found Outlaw Star at Best Buy for last Christmas, best. gift. ever. (I got it
    off of a gift card)
  • tiggerpete
    well, I might go see one or all of the movies you mentioned, but I live in a
    small town in flyover country, my best option for seeing stuff like that is to
    wait for the dvd release, since my theatre only has three screens and generally
    just shows crap, or stuff I already saw (and have no interest in re-watching)
    Oh well, if I get the chance I will probably check them out. Btw, your camera
    seemed to be out of focus.
  • Ryota
    Evangelion Release date in Japan: 08/01/2007

    in USA: some day in the summer of 2009 (i live in Chile so i dont really care),
    thats the reason. :cheer:
    Fansubs FTW!? B)

    PD: Most of Anime Fans prefer to see anime subtitled with the original voices
    (unless thats the situation in Latin America :pinch: )
  • A_BOMBER484  - dubs
    I am a huge fan of the evangelion series and I have to say that the English dub
    of evangelion is amazing its just like the subbed but I think Spike Spencer is
    num 1 for Shinji Ikari.
  • colombia1993
    en general es verdad, aca en latinoamerica no es que haya mucho fujo de anime,
    si acaso encontraras uno que otro manga bastante viejo para la epoca en la que
    salio na la venta en Japón, es bastante triste que aca mucha gente haya tenido
    que sucumbir a la pirateria mediante los vendedores ambulantes y los sitios web
    que suben estos videos ilegalmente, al menos voy a intentar solo ver anime en
    crunchyroll o en sitios que lo hayan subido de manera legal para no ser
    hipocrita con mi comentario y apra seguir el consejo de marzgurl en el video
    pasado. q raro q es escontrarse un latino en thatguywiththeglasses, como sea.
    Salu2 desde colombia!
  • Ryota
    somos mas de los q crees, me encantan los videos de Nostalgia Critic, y
    volviendo a lo del anime, la verdad es q aca en CHile hay bastante, Manga,
    Figuritas, Posterrs, etc, pero lo q es anime en si, la gente prefiere
    descargarlo, y los q venden son piratas, exepto por alguna q otra pelicula.

    Saludos desde Chile :D
  • Lando Funk
    I did see Ponyo in the theaters and enjoyed the animation, but the story was
    definitely aimed toward a younger audience (when you compare it to the
    storylines like Princess Mononoke). I don't see how any films like Evangelion
    will ever take off in popularity in the States theater-wise..too obscure and
    more suited for DVD release.
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